One way to really shortcut your Internet marketing success is to see what your competitors are doing, and then just do what they do better. What an idea! They have done the hard work and put in the investment, you just have to do a little ‘spying’ to see how they are getting traffic and see how you can implement some of their strategies into your business. Note: I’m not asking you to plagiarize anyone, but you have to know how your competitors are doing their marketing and how they are creating success.
Here are some ways you can ‘spy’ on the competition to get the competitive intelligence you need:
Alexa is kind of like a search engine cum traffic analysis website. Amazon owns it, so there is a lot credibility in this site. The tool you’d want to use for research purposes here is ‘Traffic Rankings’ search tool. Basically, this tool allows you to gauge how much traffic your competitors are getting. It’s not 100% perfect, but it works well as an estimate. You can type in your competitor’s URL here and see how they rank amongst all the other websites in the world, so you can decide whether their marketing strategy is working.
Google is not only a great search engine, it’s also a great research tool. If you want to see what is making your competition’s website tick in SEO and how they are getting such high rankings, all you have to do is type in link:your competitor’s url in Google and you’ll see where they are putting up backlinks to their site to increase their SEO power. You can also observe the meta tags and structure of sites for the keywords you want to target.
SpyFu is a wonderful spying tool if you are thinking of using Google AdWords to drive traffic to your site. AdWords is one of the most targeted traffic generators online, and you can easily scale it up for humongous traffic numbers, so I highly recommend it. SpyFu allows you to see which keywords your competitors are advertising on and also how much on average they are spending daily on Adwords, among other really useful statistics.