How can you get high rankings in the big search engines, what might be the secret? In many places it is easy and free to find basic information about search engine optimization techniques: the importance of the title, the right description, the carefully selected keywords, quality content though SEO friendly; also the importance of each technical element of the content: h1,h2…h5, bold, italic, dashes, quotes, hyperlinks in text and not in the last place the design, layouts, theme chosen. It is an art and it is needed of tests and a lot of experience to combine in an optimal way all these elements. So as Albert Einstein wrote: “You have to learn the rules of the game. And the, you have to play better than anyone else”.
In Internet Marketing all things evolve day by day and the same is true for the big search engines, it is getting harder and harder to get to the top of the big SE`s rankings. An important role for their algorithms are the links, better say one way quality backlinks. The big Google started his first algorithm from these backlinks calculations to create a quality scale and giving specific positions to the websites in the search engines results. So as Google emerged from this “smart backlink calculation” the same is for the most majority of other big SE`s. One way backlinks is one of the most important and effective way to reach high positions in search results classification.
Search Engine Optimization – SEO – is based on a competitive analysis, tests in time. In the main it uses all known technical methods and free sources to dealing with organic (natural) results in search engines. It is also a constant process to build a brand, to obtain the maximum results from building quality one way backlinks – targeted traffic to the website.
Search Engine Marketing – SEM – contain all SEO components but use also other forms of Internet Marketing who consists in paid methods, like would be paid listings, paid inclusions, ads and so on.
All SEO skills are used to obtain high ranking in search engine results page – SERP – results set of that search engine, based of all technical work search engine optimization done. By using and paid forms methods, SEM create a SERP with the keywords chosen; the desired results are obtained faster.
There is a good example of effective methods of quality one way backlinks building, where it can be find detailed information about sources for backlinks building like article marketing, directories submissions and much more. There can be seen various comparison between all these, with advantages and disadvantages. Also in that place is an unique information about many webmasters do not know: the real reason for suddenly decreasing of a website from the search results classification or worst, a completely disappearing from there – without nor a changes in that website!
In many places it can be find the same description: “For increasing Alexa ranking you have to use Alexa toolbar in your browser and the widget in your website”. These two things might work well, each time when your website receive a visit it will send to Alexa that information. But in the same place it can be find a much more useful tool that will show also: Google PR, Category, Alexa ranking, Compete, SEOmoz, Linkscape, mozRank, Alexa incoming and related links and backward links from Google, Yahoo! and MSN. And another important thing, it contain a easy method to see if a hyperlink has “dofollow” or “nofollow” relation.
All these are the verified, basic methods to have a huge exposure of a website and to bring a lot of organic (natural) traffic to it, the most known for his higher conversion rate. The unique disadvantage of this method is as it is need of time to develop it. In the same place it can be find some quality free traffic sources – by searching into title page – who bring exposure and visitors to any legal website or blog. Not in the last, there can be seen an example of a project which has been indexed by Google in 3 days, 10 keywords in the first page of results in 14 days, PR 4 after 3 months and half from it start – all these by using only free methods – interesting I think.