Starting a Home Based Business – Which Way to Go? – Number 1

Hi, there.

My last article gave a brief run-down of the three main types of Home Business models available.  I said in the article that I was going to go into the types in more details in later articles – so here is no. 1 in the series!

1. Multi Level Marketing or Network Marketing

My opinion is that this model is a good, low cost way to become independent of the boss. Initial setup costs are usually affordable (as little as £100) and there are many companies operating this marketing system for their products. 

Rather than go into the mechanics or the pros and cons, which most people who will be reading this article will be well aware of (and since there are differences in the way different MLM companies work) I thought that the best way to enlighten my readers is to give you some statistics on the best ones.  Which one is the best? Errr, NO COMMENT!  Of course any measure of anything is subject to how the judgment is measured, so that answer is not going to be forthcoming from yours truly!  However, what I am offering (yes folks, for free!!) is a ranking of the top ones, based on two interesting pieces of research that I’ve found.

The first piece of research was done last year by Kim Klaver, a leading trainers and leaders in the network marketing industry. She ranked the top 50 MLM companies in the world based on Alexa ratings, but freely acknowledges in her Blog that her list is but one way to gauge the popularity of various MLM companies.

More recently Mark Worthen, in his excellent site Best MLM Opportunities has come up with perhaps a more accurate ranking of the top 25 MLM companies, based on Google Trends.  Although there are some caveats on this particular tool – it’s a beta site, i.e. in the development stage. (For more details, go to the website at the URL shown below).  However it is probably one of the better measures available today, especially in terms of how these companies are being integrated into the world of the internet.

Below you’ll see a listing of the top 25 MLM Companies per Mark’s Blog, with the comparison of the Alexa positions alongside.

Top 25 Most Popular Network Marketing Companies
Google Trends Ranking (May 2009)                 Alexa Ranking (July 2008)

  1. Amway                                                                        30                   
  2. Herbalife                                                                       9
  3. Mary Kay                                                                      6
  4. Pampered Chef                                                             25
  5. Monavie                                                                        –
  6. Arbonne                                                                        8
  7. Partylite                                                                         –
  8. USANA                                                                         3
  9. Melaleuca                                                                      5
  10. Forever Living                                                               36
  11. Stampin Up                                                                    –
  12. Creative Memories                                                         32
  13. Xango                                                                         21
  14. Quixtar                                                                         4
  15. Longaberger                                                                  –
  16. Isagenix                                                                       19
  17. Amsoil                                                                           –
  18. Tastefully Simple                                                           37
  19. Nuskin                                                                         16
  20. Nikken                                                                         43
  21. YTB Travel                                                                   15
  22. Shaklee                                                                       11
  23. Young Living                                                                 48
  24. Prepaid Legal                                                                 7
  25. Mia Bella Candles                                     

Seo Methods – Easy to Understand For Increasing Website Traffic, Google Page Rank, Or Alexa Ranking

How can you get high rankings in the big search engines, what might be the secret? In many places it is easy and free to find basic information about search engine optimization techniques: the importance of the title, the right description, the carefully selected keywords, quality content though SEO friendly; also the importance of each technical element of the content: h1,h2…h5, bold, italic, dashes, quotes, hyperlinks in text and not in the last place the design, layouts, theme chosen. It is an art and it is needed of tests and a lot of experience to combine in an optimal way all these elements. So as Albert Einstein wrote: “You have to learn the rules of the game. And the, you have to play better than anyone else”.

In Internet Marketing all things evolve day by day and the same is true for the big search engines, it is getting harder and harder to get to the top of the big SE`s rankings. An important role for their algorithms are the links, better say one way quality backlinks. The big Google started his first algorithm from these backlinks calculations to create a quality scale and giving specific positions to the websites in the search engines results. So as Google emerged from this “smart backlink calculation” the same is for the most majority of other big SE`s. One way backlinks is one of the most important and effective way to reach high positions in search results classification.

Search Engine OptimizationSEO – is based on a competitive analysis, tests in time. In the main it uses all known technical methods and free sources to dealing with organic (natural) results in search engines. It is also a constant process to build a brand, to obtain the maximum results from building quality one way backlinks – targeted traffic to the website.

Search Engine MarketingSEM – contain all SEO components but use also other forms of Internet Marketing who consists in paid methods, like would be paid listings, paid inclusions, ads and so on.

All SEO skills are used to obtain high ranking in search engine results page – SERP – results set of that search engine, based of all technical work search engine optimization done. By using and paid forms methods, SEM create a SERP with the keywords chosen; the desired results are obtained faster.

There is a good example of effective methods of quality one way backlinks building, where it can be find detailed information about sources for backlinks building like article marketing, directories submissions and much more. There can be seen various comparison between all these, with advantages and disadvantages. Also in that place is an unique information about many webmasters do not know: the real reason for suddenly decreasing of a website from the search results classification or worst, a completely disappearing from there – without nor a changes in that website!

In many places it can be find the same description: “For increasing Alexa ranking you have to use Alexa toolbar in your browser and the widget in your website”. These two things might work well, each time when your website receive a visit it will send to Alexa that information. But in the same place it can be find a much more useful tool that will show also: Google PR, Category, Alexa ranking, Compete, SEOmoz, Linkscape, mozRank, Alexa incoming and related links and backward links from Google, Yahoo! and MSN. And another important thing, it contain a easy method to see if a hyperlink has “dofollow” or “nofollow” relation.

All these are the verified, basic methods to have a huge exposure of a website and to bring a lot of organic (natural) traffic to it, the most known for his higher conversion rate. The unique disadvantage of this method is as it is need of time to develop it. In the same place it can be find some quality free traffic sources – by searching into title page – who bring exposure and visitors to any legal website or blog. Not in the last, there can be seen an example of a project which has been indexed by Google in 3 days, 10 keywords in the first page of results in 14 days, PR 4 after 3 months and half from it start – all these by using only free methods – interesting I think.