How to Do Keyword Research for FREE: Legally “SPY” On Your Competition Without Paying a Penny!

How important is keyword research? Do I need to pay for expensive keyword tools to make money in a niche? Can I build an effective marketing campaign WITHOUT spending days, weeks or even months studying the right keywords to target in my market? And if so……what is the very BEST way to do keyword research on a shoestring budget? In this article we are going to take a quick and easy look at how to do really effective research in your niche, without spending a whole bunch of money….OR, more importantly, wasting a whole bunch of time on silly strategies that won’t build your business. Curious to know more? Continue reading as we take a closer look below.

Are keyword tools important? If they are….which ones are best?

I’m going to tell you something that most internet marketer types won’t. (or don’t know) But before they do, I want to give you a little bit of context. I’ve written or managed over 10,000 unique articles in a myriad of markets (and in a panoply of pen names) that have generated many millions of readers, and while I do pay for a few keyword research tools, I rarely use them anymore.

The ONLY tools that I believe are really effective on an ongoing basis are those that will “spy” on the content and campaigns of your competition. (tools that will analyze PPC campaigns, tell you which keywords are driving the most traffic, which keywords they are “missing out on”, which keywords have the most value in the niche, and so forth)

The PROBLEM with some of these tools?

Twofold. One, they are very expensive for most intermediate marketers. And secondly, they are kind of addictive…and really lead to a sort of dependence, which CAN actually become counterproductive very quickly. Spending hours doing keyword research is actually WORSE, in my view, than doing no keyword at all and just jumping in and using your intuition and instincts in a niche you hopefully know already. (as you should be creating content in topics you care about from jump)

With that in mind, here are 2 really simple ways to get ADVANCED niche knowledge, without paying a penny:

– Quantcast: A great tool for measuring web traffic and demographics used by the BIG boys and heavy hitters in the “real” world, but which also has tons of great FREE features for online marketers of all types and stripes and skill levels. Want to know how many visitors a particular site gets per month? Quantcast can tell you for free. Want to know the SPECIFIC keywords that drive most of the traffic to a particular site y you’ve got your eye on? Again….Quantcast can tell you for free!

Want to know the general age, sex and even browsing habits of the traffic that your competitor gets? Quantcast can tell you that too…….without shelling out a penny.

– Alexa: Very similar to above, but with a few unique features and points of difference that you’ll want to explore. Most people know Alexa mostly for checking the traffic “rank” of a specific site, but it has many more features that you can dive in and explore as well, especially as it relates to competing sites, keywords and so forth.

The truth is, there is NO better way to research a new niche than to see what folks who are already publishing in that niche are already doing. (and where they focus) The good news is, you DON’T have to pay for that information if you know where to look…and if you’ve read the above, now you DO, too!

How Are the Banking and Legal Sectors Embracing AI And Document Automation Software?

Whether we like it or not, we are moving towards a more seamlessly automated era in both business and domestic life – with technology such as Amazon’s Echo “Alexa” already becoming part of daily routines. As Artificial Intelligence (A.I.) continues to shape and accelerate the way we handle information and process data, this advancement is also leading to an increase in business efficiency.

According to a recent study by Accenture, A.I. has the potential to boost rates of profitability by US$14 trillion in gross value added (GVA) by 2035. In statistics published in the same report, the Financial Services industry alone can capitalise on AI technologies to “relieve workers from mundane, repetitive tasks such as generic customer queries and mortgage reviews” – benefitting from US$1.2 trillion in additional GVA by 2035.

When initially invented, there were fears that Artificial Intelligence could take complete control and dominate content production like the novel-writing machines in George Orwell’s 1984. However, this technology is proving itself as a being game-changing, with an upturn in adoption of A.I. demonstrating that any initial fears around have been effectively overcome.

Technological progression is nothing new and nothing to fear – ever since the industrial revolution of the late 1700s, the world has seen factory jobs replaced by robotics, typewriters replaced by PCs and many more examples of technological advances. It has often been assumed that roles held by humans are somewhat safe, protected and irreplaceable for tasks that are data, intellect and language-driven – such as the creation of contracts and other legal documentation. This is still true to a certain extent, but many barriers around logic are becoming overcome through smarter use of document automation.

Advanced productivity tools in the A.I. landscape within the legal world have led to increased optimism and positivity, as technology now has the power to parse documents and sift through them in the search for relevant information to perform basic human tasks. This A.I. technique is known as natural language processing and is used to scan, extract information and then accurately only predict information that is only relevant to certain legal cases or claims.

This positivity around data-rich business boosting A.I. is backed up by legal giant, Baker McKenzie, who state that: “despite previous bouts of hype, a number of commentators believe that renewed interest in A.I. is justified. Continual and rapid advances in computing power, as well as dramatic declines in the cost of computing have led to an explosion in the amount and availability of data – all of which becomes fodder to optimise A.I. algorithms.”

Trust in A.I.-driven technology has continued to develop over the past decade, with a number of multinational banks and law firms embracing this technology. Some of the world’s more innovative companies in these sectors have already rolled out automatic contract analysis and automatic document production tools. Data can now be routinely extracted and documents created quickly and in an error-free format – helping to achieve compliance and minimise risk.

Dana Remus, a professor at the University of North Carolina School of Law, and Frank Levy, a labor economist at the Massachusetts Institute of Technology, studied the main automation opportunities that are available to lawyers at large law firms. Their paper concluded that putting all new legal technology in place immediately would result in an estimated that technology could free up lawyers’ hours by 13%.

Their research also suggested that basic document review has already been outsourced or automated at large law firms, with only 4% of lawyers’ time now commonly spent on this task.

There are a number of software companies providing the pioneering technology to enable the integration of machine learning and automated document production and analysis – these include: Kira, Cognitiv+, eBrevia, Luminance and Leverton.

One of the world’s top ten law firms has recently rolled out an innovative example of using Kira and document automation together for a matter involving a client facing thousands of dispute-related claims. Kira automatically extracted information from an internally developed case management system, pushed key information to the document automation software which then generated the documents the client needed. The law firm’s innovation team found that the combination of technologies created an agile and complete solution by harmonising an approach of both A.I. and document automation.

Another successful example of similar automation technology being harnessed includes MarginMatrix, a joint venture between Allen & Overy and Deloitte, which automatically drafts legal documents to help banks comply with new financial regulations. The tool reportedly cuts down the time taken to manually handle 10,000 contracts (on average that any major bank holds) from over 15 years in lawyer hours to just 12 weeks.

This automation and machine learning approach has also been rolled out at JPMorgan Chase & Co., to analyse financial deals. The COIN program, for Contract Intelligence, does the repetitive task of interpreting commercial-loan agreements that, until the project went online in June, consumed 360,000 hours of work each year by lawyers and loan officers. The software reviews documents in seconds, is less error-prone and never asks for annual leave.

Commercial banks and law firms are under more pressure than ever to “churn out” contracts, loan agreements and complex documents, which increases the risk of incorrect information and data errors. By using A.I. and automatic generation of contracts and agreements, the difficulties in creating legal documentation are reduced and the rate of production increased dramatically.

The world is also constantly demanding delivery models that are cheaper, faster, better. Recent developments give us a lot to be positive about in the coming years to make this happen and we must realise that complete automation will not happen overnight. Blending existing practices in document automation with A.I. will continue to reap rewards in efficiency. Co-existence is the best way forward and A.I. is not here to steal your job, well at least not for some time to come…

Prepaid Legal Review and Additional Insight Into a Pre Paid Legals Future!

Prepaid Legal seems to always be a popular choice when it comes to becoming a “Home Based Business Owner”. It has always had a good reputation within the MLM Industry overall. Prepaid Legal doesn’t seem to be slowing down any time soon either.

Prepaid Legal is credited for establishing a lot of the MLM industry marketing that people choose to use to build their business. At this time however they are establishing a strong online presence as well.

Reviewing Alexa.com, Pre Paid Legal has an Alexa Traffic Ranking of 15,515. Which is impressive to say the least when you consider the number of sites that are sites online today and in a number of different categories.

Technology is changing so quickly and it is critical for any company to have long term success, to learn how to take advantage of recent trends and Systems. The days of handing out business cards and holding Tuesday night meeting to build a truly successful business with Pre Paid Legal are a thing of the past.

Not to say that you should not continue to implement some form of face to face strategies because you still need to have that human touch for the long haul of your business to be successful. But you sure should not just focus on tradition to build your business. You have to learn to utilize both avenues of building a successful home based business with Prepaid Legal.

So if you are looking to get involved with a home business opportunity, Pre Paid Legal makes as much sense as the next opportunity with great products and a top tier compensation plan. Even after all these years Prepaid Legal is holding strong and continues to adapt to modern ways of doing traditional business.